I Love Food Award Winners…

Howard Tinker – Sunday, August 09, 2009
Last week the I Love Food Awards were announced
 

TWO of the winners were restaurant marketing members…

Stan Teschke of Taco Bill, South Melbourne won Best Mexican in Australia 
and Paul Gora of Nat’s Place, Bundoora won Best Italian / Pizza in Victoria.


Unlike many other awards this one brings MASSIVE publicity.  When another
of my clients, Judy Hacket of Georgies Restaurant in Grafton won last year people 
told her they had visited her restaurant because they saw an feature about Georgies 
on their plane trip to Thailand. 

 

The I Love Food Awards is connected to the Fox TV network and so

their programs are shown to visitors coming to the country from overseas

as well as being shown on Fox TV.  This kind of exposure is priceless and

yet these restaurant owners got it for free.

 

This is exactly why I helped my members to get onto this award and to

garner votes so they would win. Getting more people through your

door is what you should be focusing much of your time on right now. 

This is what will immunise you against the slow down and recession.

 

In two weeks time I am going to spend a whole day showing you how

to explode the amount of income you can make by using SMART

marketing strategies that do not cost the earth.  By the way this cost

those guys nothing to do yet they got amazing exposure from it!

 

Join me at The Double Your Restaurant Profits Seminar in Crows Nest

Sydney on Monday the 17th August and You will learn how to:

  • Immunise your business against the losses being made due to the recession
  • Increase the number of customers coming through your door,
  • Explode the number of repeat visits and referrals
  • Increase The amount people spend in your place and
  • Increase your prices without fear of resistance.
  • I’ll also show you more on the I Love Food Awards Strategy too!

When we ran this same seminar in Melbourne on June 22th it was booked solid.

If you missed out on that please so not miss this day – click this link to
save $150 and book your place today:http://www.restaurantprofits.net

 

By The Way if you thought these awards mean nothing personally let me share Paul’s
email to us when the announcement had just been made…

“It feels absolutely sensational. When the lady rang me and told me I almost jumped out of my skin!  I couldn’t continue the conversation I told her to send me an e-mail because I wasn’t  comprehending anything she said. That nite the champagne came out and I made sure I rubbed it in to all the staff that doubted me winning, it felt great. Hell, I’m getting excited just thinking about it now!   It would never have happened without your support. I couldn’t thank you enough times.”


Howard

121 Reasons To Think BUSINESS!

Howard Tinker – Friday, August 07, 2009
121 NSW Restaurants Closed Down (and counting…!)

Today the mail man returned 121 invites to the “Double Your Restaurant’s Profits” Seminar in Sydney. (Click for details)

Just so we are clear that’s 121 this week.  We only sent out 2,000 invites and we only invited a selection of restaurants listed in the 2009 Yellow pages in NSW.

1 in 10 Restaurant Owners Going Broke?

What’s worse is that these guys paid to be in this year’s Yellow pages.  That means that they were in business only a couple of months ago! 

We don’t run the seminar for another week so we will probably get at least another 59 returns by then.  That will mean that  1 in 10 of those restaurants we mailed have gone!  (With no forwarding address and no other tennent to take their place).

Now if these guys had come to the seminar we ran last year I know we could have shown them how to make more money.

 I would have shown them how to fill their restaurants. 
 How to save their businesses.  
 How to save their homes, dreams and pride.

Hell I could have shown them how to have fun in their businesses again and how to make some real money.  But they didn’t come to the seminar – I guess they knew better or thought things would work themselves out…

So here’s your chance: whether you are doing it tough or you want to make more money or even to get your life back (to escape the prison that this business can become)  I guarantee that you will learn how to get the results you dreamed of when you opened your business.  

The next Double Your Restaurant Profits Seminar is just over a week away in Sydney (Monday August 17th).  Book today and you will save $150! Click here for more details.

 
  The 121 returned postcards from restaurants that have gone 
  out of business in the last few months!

   

Are You cashing in on all this free publicity?

Howard Tinker – Tuesday, July 21, 2009
How two of my coaching members cashed in on free publicity by using topical email marketing…

Below is a great example of an email that cashes in on what is topical (what is on the mind of your client or guest)…  Right now, winter, masterchef, end of financial year etc etc…  This and her concurrent in store and Twitter promotions attracted 1,000 entries into her competition.  How would you like 1,000 customers trying to get into your place?



Below is another example of topical marketing using the hub hub about the $90 million dollar lottery and  ”Christmas in July” BTW do you remember the fuss about the $90 mil lottery?  Notice how quickly it’s over and done with?  How long do you think people remember your marketing?  especially when it’s not $90 million… you have to keep marketing to people to keep them interested in you and your business!



If you want help using these kinds of strategies to grow your business and explode your profits contact us on 1800 689 468 or (02) 4384 2001.  From NZ call (09) 889 2001.

To get more information and never miss out on my Restaurant and Cafe Marketing tips click here to request more information.

Do Something

Howard Tinker – Friday, July 10, 2009

Hi There,
The secret to aceiving anything is to take action.  Or as a good friend of mine always tells his clients… Implementation is KING! 

  

Click Play To See A Quick Tip On This Subject – Howard.