Author Archive

15

September

How To Make Sales In Difficult Times

Below is a video of Howard Tinker sharing a strategy that added $20,000 in sales to a restaurant that was facing weeks of empty tables. This is just one of the many restaurant marketing ideas that he shares with people who book calls with him. So if you are interested in learning how to increase your restaurant’s profits or other restaurant marketing tips, watch the video below and get in touch with howard by booking a 15 minute chat with him via his calendar here

Read more

22

August

Restaurant Marketing Results

Below is an interview with Ken Taylor who had started using Restaurant Profits Marketing Six Months previously.

Case Study with Ken Taylor of The Living Room Restaurant.

Ken remarks, “I cannot believe it has been so effective so quickly!” In the video we discuss a birthday promotion that makes $36,420 for a spend of $972 and a menu launch email that eventually brought in 1,148 diners and a spend of $62, 518.00.

Ken’s restaurant is in a tiny village that has 22 other hospitality businesses. His restaurant used to be

22

August

Why You Need a Restaurant Marketing Plan

One of the biggest mistakes that I see restaurant owners making is not being organised with their marketing and leaving everything to the last minute.

In order to manage that you need to have a marketing plan and a marketing calendar. And by doing that, you won’t be rushing around at the last minute and hoping that you can get some marketing together in order to get people through your door.

One of the things about Australia is we’re really lucky. Every month of the year, with the exception maybe of August,

11

May

Are You Ready For The End of Restrictions?

The government has started to relax the restrictions on hospitality businesses operating during the Covid-19 crisis.  Changes will begin to roll out from this weekend for most states, however some state premiers are being more cautious – in particular Victoria’s Daniel Andrews.

In this video I discuss the issues and opportunities you will have to consider when re opening your venue to people dining in.  In particular how this will effect your profits and how your customers and prospects view your response.

04

May

1,000 meals served from the Adopt A Healthcare Worker Promotion – Videos

A few weeks ago I promoted the idea that if you would create a promotion based around “Adopting a Healthcare or Frontline Worker”, you would raise awareness of your restaurant in the community you would generate some much needed revenue and at the same time get members of the community to “pay it forward” for you to provide meals for frontline workers.

The benefits of this are numerous, including –

That you will generate revenue right away
That you will have a really good reason to continuously promote on social media what you

01

April

How Your Restaurant Can Thrive Despite COVID-19

.embed-container { position: relative; padding-bottom: 56.25%; height: 480; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }

 

 

Below are a collection of strategies that are working right now to make sure that restaurants survive.

Make Social Media Posts every day – even twice a day, that show that you are open and what you have on offer that day.

Example Social Media Posts For Your Restaurant

 

 

Valet Take Away gets people to order then pick up in their car, making

19

February

How Do I Attract Customers To My Restaurant?

Five Top Strategies to Attract More Customers to Your Restaurant

The next question – and it’s a good question – is what attracts someone; a customer, a diner to your restaurant? In the old days, all you had to do basically was have good food, good service, and a hygienic place and people would come in. Now, unfortunately, those days were gone.

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%;

Read more

10

February

How Do I Promote My Small Restaurant Business?

I’ve been asked to answer a few questions and rather than just having you read a blog, what I thought I’d do is answer the questions in a video too so that we can have a face to face discussion about it.

So please see the video below…

The first question that they asked me to answer was: “How do I promote my small restaurant business?” Sounds like a simple question and I’m sure a lot of people—maybe you—have actually thought that. “How do I do it? You know how there’s so

Read more

06

May

Why You Shouldn’t Take Your Restaurant Marketing For Granted?

 

I cannot tell you how many times I have had to convince a restaurant owner that marketing is a normal part of business and just because he/she has opened their doors, doesn’t mean that anyone will come in.

 

You probably work within your four walls for anything up to 100 hours a week and consequently your world view becomes very narrow. Your restaurant consumes most of you waking hours, your thoughts and your energy, and it isn’t surprising that you lose touch with the realities of life for your customers and

01

April

Why Great Food and Services Doesn’t Guarantee Success for Your Restaurant Business?

 

In a perfect world, providing your customers with good food and service should be enough but it isn’t. Every year hundreds of restaurateurs who have good food and good service close their door for the final time. Their business, dreams and lives are often in ruins because they never got ever this obstacle.

 

Even great food and service doesn’t guarantee success, remember Gordon Ramsay’s Maze restaurant in Melbourne? It did $14 million in sales in its penultimate year and still closed with debts, Tony Bilson’s Bilson Restaurant which received