Belmondo closing!

Sad to hear that another iconic restaurant has gone out of business.

http://www.goodfood.com.au/good-food/food-news/bel-mondo-to-close-20130423-2ibfa.html

I met Andy (the Chef at Belmondo) at one of our conferences last year.  He really "got it" about direct marketing and was enthusiastic to get started unfortunately the owner wasn't so enthusiastic and insisted on continuing to pour money into radio ads.  I just can't help thinking if we were allowed to help them...