Restaurant Marketing Blog



Restaurant Marketing Results

Below is an interview with Ken Taylor who had started using Restaurant Profits Marketing Six Months previously.

Case Study with Ken Taylor of The Living Room Restaurant.

Ken remarks, “I cannot believe it has been so effective so quickly!” In the video we discuss a birthday promotion that makes $36,420 for a spend of $972 and a menu launch email that eventually brought in 1,148 diners and a spend of $62, 518.00.

Ken’s restaurant is in a tiny village that has 22 other hospitality businesses. His restaurant used to be



Why You Need a Restaurant Marketing Plan

One of the biggest mistakes that I see restaurant owners making is not being organised with their marketing and leaving everything to the last minute.

In order to manage that you need to have a marketing plan and a marketing calendar. And by doing that, you won’t be rushing around at the last minute and hoping that you can get some marketing together in order to get people through your door.

One of the things about Australia is we’re really lucky. Every month of the year, with the exception maybe of August,



Are You Ready For The End of Restrictions?

The government has started to relax the restrictions on hospitality businesses operating during the Covid-19 crisis.  Changes will begin to roll out from this weekend for most states, however some state premiers are being more cautious – in particular Victoria’s Daniel Andrews.

In this video I discuss the issues and opportunities you will have to consider when re opening your venue to people dining in.  In particular how this will effect your profits and how your customers and prospects view your response.



1,000 meals served from the Adopt A Healthcare Worker Promotion – Videos

A few weeks ago I promoted the idea that if you would create a promotion based around “Adopting a Healthcare or Frontline Worker”, you would raise awareness of your restaurant in the community you would generate some much needed revenue and at the same time get members of the community to “pay it forward” for you to provide meals for frontline workers.

The benefits of this are numerous, including –

That you will generate revenue right away
That you will have a really good reason to continuously promote on social media what you



How Your Restaurant Can Thrive Despite COVID-19

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Below are a collection of strategies that are working right now to make sure that restaurants survive.

Make Social Media Posts every day – even twice a day, that show that you are open and what you have on offer that day.

Example Social Media Posts For Your Restaurant



Valet Take Away gets people to order then pick up in their car, making



How Do I Attract Customers To My Restaurant?

Five Top Strategies to Attract More Customers to Your Restaurant

The next question – and it’s a good question – is what attracts someone; a customer, a diner to your restaurant? In the old days, all you had to do basically was have good food, good service, and a hygienic place and people would come in. Now, unfortunately, those days were gone.

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How Do I Promote My Small Restaurant Business?

I’ve been asked to answer a few questions and rather than just having you read a blog, what I thought I’d do is answer the questions in a video too so that we can have a face to face discussion about it.

So please see the video below…

The first question that they asked me to answer was: “How do I promote my small restaurant business?” Sounds like a simple question and I’m sure a lot of people—maybe you—have actually thought that. “How do I do it? You know how there’s so

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Why You Shouldn’t Take Your Restaurant Marketing For Granted?


I cannot tell you how many times I have had to convince a restaurant owner that marketing is a normal part of business and just because he/she has opened their doors, doesn’t mean that anyone will come in.


You probably work within your four walls for anything up to 100 hours a week and consequently your world view becomes very narrow. Your restaurant consumes most of you waking hours, your thoughts and your energy, and it isn’t surprising that you lose touch with the realities of life for your customers and



Why Great Food and Services Doesn’t Guarantee Success for Your Restaurant Business?


In a perfect world, providing your customers with good food and service should be enough but it isn’t. Every year hundreds of restaurateurs who have good food and good service close their door for the final time. Their business, dreams and lives are often in ruins because they never got ever this obstacle.


Even great food and service doesn’t guarantee success, remember Gordon Ramsay’s Maze restaurant in Melbourne? It did $14 million in sales in its penultimate year and still closed with debts, Tony Bilson’s Bilson Restaurant which received



Why Is It Important Not To Think Like a Restaurateur in Running Your Restaurant Business?


No insult intended. Einstein is quoted as having said, “The last to know about water are fish” meaning they are so absorbed in the stuff that they have no sense of the world outside of it.


This is the same for the majority of restaurateurs. You spend so much time inside the four walls of your business, mentally as well as physical, that you find it hard to think “outside of that box”.


“Restauranteurs think like restauranteurs, NOT like business owners who have chosen a restaurant as a vehicle to