Category Archive for : ‘Latest News’

06

May

Why You Shouldn’t Take Your Restaurant Marketing For Granted?

 

I cannot tell you how many times I have had to convince a restaurant owner that marketing is a normal part of business and just because he/she has opened their doors, doesn’t mean that anyone will come in.

 

You probably work within your four walls for anything up to 100 hours a week and consequently your world view becomes very narrow. Your restaurant consumes most of you waking hours, your thoughts and your energy, and it isn’t surprising that you lose touch with the realities of life for your customers and

01

April

Why Great Food and Services Doesn’t Guarantee Success for Your Restaurant Business?

 

In a perfect world, providing your customers with good food and service should be enough but it isn’t. Every year hundreds of restaurateurs who have good food and good service close their door for the final time. Their business, dreams and lives are often in ruins because they never got ever this obstacle.

 

Even great food and service doesn’t guarantee success, remember Gordon Ramsay’s Maze restaurant in Melbourne? It did $14 million in sales in its penultimate year and still closed with debts, Tony Bilson’s Bilson Restaurant which received

01

April

Why Is It Important Not To Think Like a Restaurateur in Running Your Restaurant Business?

 

No insult intended. Einstein is quoted as having said, “The last to know about water are fish” meaning they are so absorbed in the stuff that they have no sense of the world outside of it.

 

This is the same for the majority of restaurateurs. You spend so much time inside the four walls of your business, mentally as well as physical, that you find it hard to think “outside of that box”.

 

“Restauranteurs think like restauranteurs, NOT like business owners who have chosen a restaurant as a vehicle to

14

March

What are your “WHY’s” in Running A Restaurant Business?

 

Deep down in the heart of every business owner and entrepreneur is the answer to that question, why? Why did you feel it necessary to risk everything and start a business? Why this kind of business? Why this business in particular?

In all the years of asking restaurateurs those questions I have never heard the answer “for the money”. Not one person. I’ve often heard stories about passion for cooking, ‘it was in my blood’, ‘I watched my mother’, I wanted to share my passion for the food with

07

March

How To Run A Profitable Family Friendly Restaurant…

It sounds obvious but you need a plan.

Most people open restaurants because they love food, they’re passionate cooks but they’re not necessarily business orientated.  If you want to run (or already run) a family focused or friendly restaurant you need to plan how you are going to market your restaurant to that niche.

Personally I loved taking my daughter to a family friendly pizza restaurant when she was small.  We probably visited the same place for about 10 years.  It had tiled floors so any mess could easily be

28

February

How To Develop A Mindset for Success for your Restaurant Business

 

From my book “More Bums On Seats” – Five Steps To A Highly Successful Restaurant.

Alice laughed. “There’s no use trying,” she said: “one can’t believe impossible things.”

I daresay you haven’t much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.” (Through the Looking Glass, by Lewis Carroll)

Every single strategy that I teach is thoroughly tried and tested, it’s not academic theory dreamt up in a classroom, this

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09

February

How To Get Repeat Business for Your Restaurant Business

Repeat Business
Reach – Reason – Rationale

Reach = List / Tribe / Following / Audience

Reason = Timing / Calendar Event / Constructed Event

Rationale = Psychological Triggers e.g. Scarcity / Urgency / Reward / Community / “Forced” Loyalty / Pain of Disconnect. Is

Reach:

By definition, in order for repeat business to happen there has to be a mechanism for reaching out to influence an original customer to come back and purchase once more.

The first issue is how to reach out to our current customers in order to influence them.  The obvious answer is

22

December

Restaurant Profit Marketing Tip 54- Partnering with Local Gyms

 

This video tip is about partnering with gyms. But before we begin with that, we need to back up and talk about why would you want to partner with anyone.

Well, this is a strategy that’s going to bring lots of new people into your business and everybody wants new business. There’s only four ways you can actually grow your business.

Number one is bringing in New Business.
Number two is bringing a Repeat Business.
Number three is Increasing The Amount Of Money That People Spend once they’re with you.
And number four

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Instagram Marketing For Your Restaurant

09

December

How to Use Instagram As A Way To Promote Your Restaurant Business

 

This video tip is about how to use Instagram as a way to promote your brand and use in a competition to get viral photographs going around as well as your restaurant’s hashtag.

This is what you do:  You set up a competition in your restaurant and the way that people enter is to take food photographs and then put a hashtag of your restaurant name in that food photograph.

You need to tell people what’s going on. You’re going to go out a little bit off-line here. You’re going

29

November

How To Get New Business From The Yellow Pages in the 21st Century For Your Restaurant

In this VIDEO Blog I want to talk to you about Yellow Pages. And before you think I’ve gone nuts and turn away from this just give me a few moments to explain to you why that might be an interesting place for you to look for new business.

So the Yellow Pages still gets delivered. Believe it or not even in this day and age people still get the Yellow Pages delivered to their door. And the thing that you’ve got to realize is that there is a

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