Have a Bring your Friends Promotion

friends-promotion

Invite Your Top Guests to a Friends' Night

This is a great new business strategy that is easy to run. Focus on your quiet nights and send out a 'Buy one get one FREE' invite to your top clients.

Why your top clients? Because birds of a feather, flock together. They will bring along people just like them who like to dine and don't mind spending a decent amount of money on doing so. The kind of people you want more of on your database. If you say, "Come in with your friend and your friend’s main course is for FREE" you will get people coming in.

One of our clients is a restaurant with a hotel. On Thursday nights, they often do a “Bring 10 of your friends and the first round at the Bar is on us!” Of course, people have to dine to get this offer, but it’s a great way of getting the crowd into the bar first.

There are many different ways to run Friends' Nights, so make sure you include them in your marketing strategy and you'll grow your database and fill your quiet nights.

Take Aways:

  • This is a NEW BUSINESS strategy.
  • Offer this to your top clients.
  • Birds of a feather flock together – they will bring people like them to dine.
  • Use them to fill quiet nights.
  • Use them to grow your database.