Importance of E-mail Signatures

email-signature

Email Signature content

It’s a constant surprise to me that people don’t have all the information in their E-mail signature. In this Restaurant Marketing Tip, I am encouraging you to make sure that your E-mail Signature meets 3 standards; its informative, provides links, and is consistent with your branding. Whether it’s a promotional email or an internal company email sent from an external email service or from your own email program, these guides are important for your entire business emailing efforts.

YOUR E-MAIL SIGNATURE NEEDS TO HAVE THE FOLLOWING ON IT:

  • Restaurant Name
  • Restaurant Address
  • Phone Number
  • Web Address
  • Social Media Links (Facebook,etc.)
  • Opening Days (Hours)

THIS NEEDS TO BE ON EVERY TYPE OF E-MAIL YOU SEND OUT!
It’s not unusual for people to go back to their E-mails to work out what they need to know from you. They could go to your website if you send them an email. It’s a very good opportunity for people to find your address, your phone number, and your restaurant’s opening hours. So, make sure that those important things indicated above are on your email signature.