Promote Wine Events
There are lots of ways for you to run Wine Events - work with the wine supplier, work with a particular brand, work with a winery.
You could do something fun and inventive like a 'wine battle'. Maybe have one or two suppliers with different wines or bring in a sommelier who can recommend three or four wines versus your own recommendations. Guests score the wines they like which you've matched with the meal and at the end of the battle the winner is announced.
This is a great way to entice people into your restaurant. Remember they come in for more than the food; they want an experience. So promote wine events and get people into your restaurant.
- This is a REPEAT BUSINESS strategy.
- Work with your wine supplier, wineries, sommelier, etc.
- Consider a Wine Battle with matching dishes.
- Remember: People dine for the experience not just the food.