Sell Your Recipes, Make More Money


Another Good Restaurant Marketing Tip

One of the things that you can do to get extra revenue for your restaurant is to sell retail products. One of the things you can do is to create a recipe book and actually sell your recipes.

Most restaurants that I know, will have people that ask the chef for recipes and often its just printed out and given away. But what if you got smart about it and turned it into a recipe book. I’ve worked with several restaurants that have done this, that have sold recipe books, even restaurants that have given them away as a download when people gave their details for a database.

So I have shown this before you might have seen this before when I was talking about the calendar. But this is a series of recipes inside here along with a calendar that was sold for a restaurant that I worked with and it worked incredibly well.

So you can use that as a retail marketing strategy to collect a database, you can also use it as a way of making more money from your restaurant without having to serve meals.

It's a great idea around Christmas, it's the sort of thing that people would like to buy, so you can actually MAKE MONEY from selling your recipes.

Take aways:

  • This is a strategy to increase $ spend.
  • KISS (Keep it Simple Stupid) don’t spend a lot on this!
  • Make sure they look good and reflect your brand as well.
  • Consider a PDF version in exchange for online sign ups.