Show Me The Money


Show Me the Money!

So in the words of Jerry Maguire “Show Me The Money!” So when anybody comes to you including us, to talk to you about marketing, sales, PR, any of those sort of things and they say to you, “Well we can get you in magazines and these magazines normally cost you X number of dollars, so you’re saving X number of dollars by working with us”. Just say to them, “Show Me The Money”. Show me where this has made money for people. I don’t want to know how many ‘eyeballs’ it’s going in front of. I don’t want to know how many people buy the magazine or go to the website. I want to know what money when in the till. If I’m going to spend $2000 with you this month for you to do the marketing or PR for me, I want to know for that $2000, how much money I’m going to be able to make for it.

When you talk to us and ask us those questions, we can definitely show you those numbers because we get our clients to track what they do. We have a built-in system within our software where people can track the spend. They put their numbers in and we can definitely see how much money they are making.

So when you say to us - "Show Me The Money Howard!" I can show you the money. I can show you how much people have spent on marketing and how much money they’ve made. Ask everybody that who says they want you to market with them. Say “How much is it going to cost and how much money am I going to make?”

Take aways:

  • Whoever approaches you for marketing reasons – ask them to SHOW YOU THE MONEY!
  • You can't pay your mortgage with "eyeballs" or with magazine or newspaper figures.
  • Ask for bottom line after costs dollar figures!