No insult intended. Einstein is quoted as having said, “The last to know about water are fish” meaning they are so absorbed in the stuff that they have no sense of the world outside of it.
This is the same for the majority of restaurateurs. You spend so much time inside the four walls of your business, mentally as well as physical, that you find it hard to think “outside of that box”.
“Restauranteurs think like restauranteurs, NOT like business owners who have chosen a restaurant as a vehicle to