Posts Tagged ‘restaurant marketing tip’

06

May

Why You Shouldn’t Take Your Restaurant Marketing For Granted?

 

I cannot tell you how many times I have had to convince a restaurant owner that marketing is a normal part of business and just because he/she has opened their doors, doesn’t mean that anyone will come in.

 

You probably work within your four walls for anything up to 100 hours a week and consequently your world view becomes very narrow. Your restaurant consumes most of you waking hours, your thoughts and your energy, and it isn’t surprising that you lose touch with the realities of life for your customers and

01

April

Why Great Food and Services Doesn’t Guarantee Success for Your Restaurant Business?

 

In a perfect world, providing your customers with good food and service should be enough but it isn’t. Every year hundreds of restaurateurs who have good food and good service close their door for the final time. Their business, dreams and lives are often in ruins because they never got ever this obstacle.

 

Even great food and service doesn’t guarantee success, remember Gordon Ramsay’s Maze restaurant in Melbourne? It did $14 million in sales in its penultimate year and still closed with debts, Tony Bilson’s Bilson Restaurant which received

01

April

Why Is It Important Not To Think Like a Restaurateur in Running Your Restaurant Business?

 

No insult intended. Einstein is quoted as having said, “The last to know about water are fish” meaning they are so absorbed in the stuff that they have no sense of the world outside of it.

 

This is the same for the majority of restaurateurs. You spend so much time inside the four walls of your business, mentally as well as physical, that you find it hard to think “outside of that box”.

 

“Restauranteurs think like restauranteurs, NOT like business owners who have chosen a restaurant as a vehicle to

14

March

What are your “WHY’s” in Running A Restaurant Business?

 

Deep down in the heart of every business owner and entrepreneur is the answer to that question, why? Why did you feel it necessary to risk everything and start a business? Why this kind of business? Why this business in particular?

In all the years of asking restaurateurs those questions I have never heard the answer “for the money”. Not one person. I’ve often heard stories about passion for cooking, ‘it was in my blood’, ‘I watched my mother’, I wanted to share my passion for the food with

07

March

How To Run A Profitable Family Friendly Restaurant…

It sounds obvious but you need a plan.

Most people open restaurants because they love food, they’re passionate cooks but they’re not necessarily business orientated.  If you want to run (or already run) a family focused or friendly restaurant you need to plan how you are going to market your restaurant to that niche.

Personally I loved taking my daughter to a family friendly pizza restaurant when she was small.  We probably visited the same place for about 10 years.  It had tiled floors so any mess could easily be

09

February

How To Get Repeat Business for Your Restaurant Business

Repeat Business
Reach – Reason – Rationale

Reach = List / Tribe / Following / Audience

Reason = Timing / Calendar Event / Constructed Event

Rationale = Psychological Triggers e.g. Scarcity / Urgency / Reward / Community / “Forced” Loyalty / Pain of Disconnect. Is

Reach:

By definition, in order for repeat business to happen there has to be a mechanism for reaching out to influence an original customer to come back and purchase once more.

The first issue is how to reach out to our current customers in order to influence them.  The obvious answer is

22

December

Restaurant Profit Marketing Tip 54- Partnering with Local Gyms

 

This video tip is about partnering with gyms. But before we begin with that, we need to back up and talk about why would you want to partner with anyone.

Well, this is a strategy that’s going to bring lots of new people into your business and everybody wants new business. There’s only four ways you can actually grow your business.

Number one is bringing in New Business.
Number two is bringing a Repeat Business.
Number three is Increasing The Amount Of Money That People Spend once they’re with you.
And number four

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