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Author of Restaurant Marketing and Sales Books...
"More Bums On Seats" and the Amazon International Best Seller "Selling at the Table". Click here for more details
Over the past 12 years we have helped thousands of restaurant owners increase their profits whilst transforming their staff into teams that can increase spend and promote the restaurant to diners.
This means you can reduce your hours and enjoy your business and life again.
We are a specialist marketing company that’s only for the restaurant industry. We know what to do to put More Bums On Seats and to increase spend when diners are in your place. We have created multi-millions in sales for our clients as a result
We know what to do... and more importantly we do it for you!
This means no fuss for you, yet more money in the bank.
Done for You Marketing
Digital Marketing
Coaching
Workshops & Conferences
Cooking School
Selling at the Table
We began helping restaurant owners with their businesses and specifically their marketing in 2005. Since then we have worked with thousands of restaurant, café, hotel, bar and club owners in Melbourne, Sydney, Brisbane, Perth, Adelaide and all across Australia in New Zealand, in The UK and in Asia.
We specialise in marketing that gets more new business and repeat visits for our clients.
Our clients list includes; The Fink Group, Catalina, Cottage Point Inn, Pilu at Freshwater, Longrain, Ormeggio at the Spit, Nicola’s Ristorante, Sunwah, Coogee Wine Room, Odd Culture Group, Heathcote Gin, Cape Naturaliste Winery, The Pocket Group, StellaBlu, Studio Bistro, Kashi Indian Restaurant, Elaia, The Living Room and many more.
To make a restaurant successful and busy you have to constantly be attracting people to come in. You can’t sit and wait and hope they will. So we help restaurateurs to build large customer databases and then market to those “locals” so they have lots of reasons to dine… that way our clients no longer have “slow nights”.
We manage over 1.3 million customer’s data for our clients and send over 60 million emails a year and in the region of 600,000 birthday cards. We specifically use direct marketing to communicate to diners via social media, postal, email and SMS. We also manage social media campaigns too.
In 2013 I published my first book, “More Bums On Seats”, Five Steps To A Highly Successful Restaurant which is in the hands of over 6,000 restaurateurs. In 2016 I published my second book “Selling at the Table” which is a guide for restaurateurs who want their staff to increase the amount their guests spend. This is also a full video training course too. I look forward to helping you too.
"When I started working with Restaurant Profits I was sceptical. We took a chance on Howard and I am really glad we did. Howard taught us the value of our database and we have done everything we can to grow it and market to it. We can now make money from it instantly and I can fill a quiet night with the push of a button. Working with Restaurant Profits has really transformed our business and given us the success we’d been struggling to achieve before".
Dan McKinnon Award Winning Cottage Point Inn
"Working with Restaurant Profits has been amazing for us... the marketing strategies they do for us are so successful we sometimes have to turn them off, we simply can't take any more people in the restaurant. What used to be a quiet night was 20 or 30 people, now we're disappointed if we do 70 people! We are packed through lunches... and Friday nights used to be dead for us, now we are wait listing people two and three weeks out and that was unheard of!"
Judy McMahon Award Winning Catalina,Rose Bay NSW
"Howard is one of the smartest marketers I have come across. Not only does he understand what it takes to get people into a restaurant he and his team just do it for you… It’s marketing smarts and implementation all in one… and I don’t know where else you can get that, I’ve never seen it in 20 years in the industry. That’s why we brought Restaurant Profits in to work with OTTO."
John Fink Award Winning: Bennelong, Quay, Bridge Room, OTTO and Firedoor.
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