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Advertise Your Functions in Yellow Pages
Howard Tinker • August 6, 2015
Are You Advertising in the Yellow Pages?
Why you need to advertise in yellow pages.
Ten years ago, when we first started doing our seminars, I used to ask who is in the yellow pages and I would say that 99% of people would put their hand up and then, I’d ask who’s got website then maybe only 10% would say they had.
Now obviously, it’s the other way around. Everybody gets a website and a very few people advertise in the yellow pages. Here is the thing -it depends upon your demographic. If you are serving seniors, as one of your target markets, if you are doing functions like funerals and wakes, the yellow pages are the great place to advertise. Think of who is dying now, in the majority cases they are in the 80’s or 90’s which means, their children are possibly going to be in their 60’s and 70’s so it might be worthwhile.Restaurant marketing tip: Put in a simple advert in there to aim at a target market if that is who are you trying to attract… and by the way, if you want to get in the yellow pages, this is the great opportunity for you to negotiate because they are desperate for advertisers.
Take Aways:
- This is a NEW BUSINESS strategy.
- IF you are a venue that attracts seniors you should at least, test an ad.
- IF you are doing functions for funerals and wakes you should at least, test an ad.
- Negotiate a great price for the ad.
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