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Link Your Restaurant Marketing Channels
Howard Tinker • Oct 01, 2015
Why You Should Link All of Your Restaurant Marketing Channels
Discover more by watching the video below:
For example, when you send out an email make sure you put your website and social media links in it; and, make sure those links work and take the recipient directly to those channels.Connect the various channels together, for instance, when I write a blog on my website it immediately posts to Facebook. When I write an email, it goes to my blog or to Facebook, it's automated to do that. You can do the same thing with your YouTube channel; make a YouTube video turn up on your Facebook feed as well. If that sounds complicated, talk to someone who knows about these things and get them to do it. It might cost a few dollars but once it’s all automated it means that you can create a marketing piece once and it will go out via various vehicles, which gets the message out several times.This will give a much wider spread to your marketplace.
Take Aways:
- List ALL of your mediums at the bottom of your email e.g. web address and social media.
- Link your email and social media so that your email goes out in that format too.
- Link your YouTube channel to Facebook so your video goes viral through Facebook.
- If you blog, link your blog to your social media platforms too.
- Doing this means that you work on a sales piece once but publish it many times.
Want to know more about marketing your restaurant? Book in for a quick, no-obligation chat with Howard by clicking the button below.
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Make sure you link all of your restaurant marketing channels.For example, when you send out an email make sure you put your website and social media links in it; and, make sure those links work and take the recipient directly to those channels.
Emails come from real people not from businesses? So send them from a real person to a real person! When you send out an email from your company, make sure that it comes from a person.
Goldfish Bowl Draws are a simple and effective way to collect data for your database. People drop their business cards into the fish bowl, you draw a card out once a month or once a week and you give away a prize.
Attracting repeat business is something I talk about a lot. Of the 4 Ways to Grow Your Business, it is the second way and it's incredibly important. One way to get repeat business (and also new business) is via 'smart' sponsorships.
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You can use SMS to say ‘Thank You’ to someone for dining. You can use SMS to remind people that they have a booking. And, you can also use SMS for last minute marketing when it looks like it's going to be a quiet night.
This is a great new business strategy that is easy to run. Focus on your quiet nights and send out a 'Buy one get one FREE' invite to your top clients. Why your top clients?
Once you're collecting a database, you can start communicating with it. Talk to the people on your database as VIP Members and then run events where they are invited solely because they are a VIP Member.
If not, then you should! They're a really great way to make money for your restaurant. All you have to do is promote them on your website, in your bill-folds, in your restaurant; just let people know that you sell gift certificates.
If you are doing Wine Nights, start to segment your database for those people who come to wine events and create your own ‘Wine Club’.When people are dining in your restaurant, tell them about your wine club and ask them to join.
Some of the wineries are going through tough times right now so, why not get on the phone, ring the local wineries and see if they want to get involved with you and run wine nights? If they have their own database too, they can invite their customers to come to your restaurant.
I often talk about who you can partner with in business in your local area. If you have gyms within 3-5 Km of your restaurant, they will be attracting the same people who you want to dine at your restaurant.
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This Restaurant Marketing tip should be a no brainier - running food-themed events. But, for some people they may have never thought about it. One of the things that we've done over
So this is a great question "How much time TODAY are you going to spend on marketing?" If I put it like that - TODAY - it really makes you focused doesn't it?
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