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Cocktail of the Week Email
Howard Tinker • July 6, 2015
How to initiate a "Cocktail of the Week" email!
Watch this video first:
Once you get your database and you're used to doing your email marketing, you can set yourself up with a template for something like, Cocktail of the Week. All you have to do is upload a photograph into that template, write in the new ingredients, write the offer and push send. It’s simple as that and because you are using that image you can use it with social media, like Facebook and Instagram and get that offer out by social media too.Really simple thing to do - Cocktail of the Week - give it a go. You WILL attract people to your restaurant.
- Get your database into an email program.
- Get started with email marketing.
- Develop an email template which is easily edited.
- Image - Ingredients (Menu) - Offer.
- Send weekly.
- Share on Social Media.
Want to know more about marketing your restaurant? Book in for a quick, no-obligation chat with Howard by clicking the button below.
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sure you don't drop the ball on the most important things in the restaurant
business: food, service, and hospitality.
As a marketing consultant who specializes in helping restaurant owners grow
their businesses, one of the first things I do with my clients is to focus
on their mindset toward marketing. Many restaurant owners don't see the
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life. It makes you money now, and it will make you wealthy in the future
too.
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Experience tells me that this is where your success or failure is decided.
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Anzac Day to Valentine's Day, Mother's Day, Father's Day, and Melbourne
Cup.
We used email marketing to successfully launch a new menu. In this case, it
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could choose to have a bottle for free with their meal.
Remember people nowadays are looking for businesses that have high
standards, high values, and care about them as a customer. It is worth
bearing in mind that this might push a few buttons. I'm sure that some
people will jump to conclusions and say, "Oh, they were really busy, and so
on…" But that doesn't really matter when it comes to having a great
business and also feeling great about yourself as a business owner.
I was business coaching a commercial lawyer who works alongside
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Make sure you link all of your restaurant marketing channels.For example, when you send out an email make sure you put your website and social media links in it; and, make sure those links work and take the recipient directly to those channels.
Emails come from real people not from businesses? So send them from a real person to a real person! When you send out an email from your company, make sure that it comes from a person.
Goldfish Bowl Draws are a simple and effective way to collect data for your database. People drop their business cards into the fish bowl, you draw a card out once a month or once a week and you give away a prize.
Attracting repeat business is something I talk about a lot. Of the 4 Ways to Grow Your Business, it is the second way and it's incredibly important. One way to get repeat business (and also new business) is via 'smart' sponsorships.
Running a Profitable Restaurant is more than just having good food and good service. In fact, if that’s all you've got going for you, you are going to struggle.
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Last night was the NSW Good Food Guide Awards and as usual our clients were amongst the awards...
Here's an inventive way to get people into your restaurant. If you have an off-premises license where people can buy and take the wine away, you can market to your list and pre-sell the wines from your wine list.
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This is a great new business strategy that is easy to run. Focus on your quiet nights and send out a 'Buy one get one FREE' invite to your top clients. Why your top clients?
Once you're collecting a database, you can start communicating with it. Talk to the people on your database as VIP Members and then run events where they are invited solely because they are a VIP Member.
If not, then you should! They're a really great way to make money for your restaurant. All you have to do is promote them on your website, in your bill-folds, in your restaurant; just let people know that you sell gift certificates.
If you are doing Wine Nights, start to segment your database for those people who come to wine events and create your own ‘Wine Club’.When people are dining in your restaurant, tell them about your wine club and ask them to join.
Some of the wineries are going through tough times right now so, why not get on the phone, ring the local wineries and see if they want to get involved with you and run wine nights? If they have their own database too, they can invite their customers to come to your restaurant.
I often talk about who you can partner with in business in your local area. If you have gyms within 3-5 Km of your restaurant, they will be attracting the same people who you want to dine at your restaurant.
We’ve all seen people taking photographs of meals and dishes in restaurants and it is a great opportunity for you to make use of this. One of the things we do is we use MyGuestlist, it is an electronic platform and within that you can run competitions.
Ten years ago, when we first started doing our seminars, I used to ask who is in the yellow pages and I would say that 99% of people would put their hand up and then, I’d ask who’s got website then maybe only 10% would say they had.
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Let me tell you about one of my clients and what they did one year. So when the family came in for Father’s Day, they took a jar of lollies to the table. It was a jar that they had put together for them by a little company with their own logo on and their own branding so it would belong to the restaurant.
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This Restaurant Marketing tip should be a no brainier - running food-themed events. But, for some people they may have never thought about it. One of the things that we've done over
So this is a great question "How much time TODAY are you going to spend on marketing?" If I put it like that - TODAY - it really makes you focused doesn't it?
How to initiate a "Cocktail of the Week" email! Once you get your database and you're used to doing your email marketing, you can set yourself up with a template for something like, Cocktail of the Week.
This is another reason to market to people - ‘Date Nights’ - they do work. I first came across these in America many years ago. One guy was saying that he did them every Tuesday or Wednesday.
Well, when I am travelling around to go visit restaurant owners often I don’t know where the restaurant is. We will have had a phone call or somebody has emailed and said "Can you come and see us at our restaurant?"
So this Restaurant Marketing Tip is only going to be relevant if you are family friendly or you actually want kids in the place. One of the things you've got to realise is, is when people have children, those children make decisions about where the family eats.
