From Struggling to Thriving: Transforming Restaurant Owners' Mindsets
As a marketing consultant who specializes in helping restaurant owners grow their businesses, one of the first things I do with my clients is to focus on their mindset toward marketing . Many restaurant owners don't see the importance of marketing for their business and view it as a necessary evil rather than a critical component of their success.
The reason for this mindset is that most restaurant owners I work with are in a desperate situation. They've invested a lot of money in their business, but they're struggling to make ends meet, and they're not attracting enough customers. They see marketing as an expense rather than an investment and are often hesitant to spend money on it.
To change this mindset, I first explain to my clients the true value of marketing . I help them understand that marketing is not just about filling their restaurant but about investing in their business's long-term success. By investing in marketing, they can generate new business while also collecting customer information to create a repeat business strategy.
However, many restaurant owners struggle with marketing because they don't know what their marketing dollars are doing. They're not sure how to measure the impact of their marketing and are often left feeling like they've failed if their marketing doesn't result in an influx of customers.
To address this issue, I work with my clients to create a clear marketing plan that focuses on growing their database of customers for repeat business. We use different marketing strategies, such as social media and online advertising, to attract new customers while also focusing on retaining existing ones. By showing our clients the impact of their marketing efforts, we help them understand that marketing is not an expense but an investment that will lead to a consistently profitable business.
It's important to note that marketing is crucial in today's competitive restaurant industry. With over 70,000 restaurants and eating places in Australia alone, simply opening a restaurant and hoping that customers will come is no longer enough. By working with a marketing consultant and investing in smart marketing strategies, restaurant owners can differentiate themselves from the competition and ensure that their dining rooms are always full.
To conclude, the first thing I do with restaurant owners is to help them shift their mindset towards marketing and understand its importance for their business's long-term success. By investing in marketing and creating a clear marketing plan, restaurant owners can attract new customers while retaining existing ones, leading to a consistently profitable business. Remember, marketing is an investment, not an expense, and it's essential for the success of any restaurant.
HOW TO CONTACT US
If you want to know more about marketing your restaurant, get in touch with us or get my book, More Bums on Seats, which you can get from my website and also from Amazon.
