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Have a Bring your Friends Promotion
Howard Tinker • Aug 31, 2015
Invite Your Top Guests to a Friends' Night
Watch the video below to find out why:
This is a great new business strategy that is easy to run. Focus on your quiet nights and send out a 'Buy one get one FREE' invite to your top clients. Why your top clients? Because birds of a feather, flock together. They will bring along people just like them who like to dine and don't mind spending a decent amount of money on doing so. The kind of people you want more of on your database. If you say, "Come in with your friend and your friend’s main course is for FREE" you will get people coming in. One of our clients is a restaurant with a hotel. On Thursday nights, they often do a “Bring 10 of your friends and the first round at the Bar is on us!” Of course, people have to dine to get this offer, but it’s a great way of getting the crowd into the bar first. There are many different ways to run Friends' Nights, so make sure you include them in your marketing strategy and you'll grow your database and fill your quiet nights.
Take Aways:
- This is a NEW BUSINESS strategy.
- Offer this to your top clients.
- Birds of a feather flock together – they will bring people like them to dine.
- Use them to fill quiet nights.
- Use them to grow your database.
Want to know more about marketing your restaurant? Book in for a quick, no-obligation chat with Howard by clicking the button below.
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This is a great new business strategy that is easy to run. Focus on your quiet nights and send out a 'Buy one get one FREE' invite to your top clients. Why your top clients?
Once you're collecting a database, you can start communicating with it. Talk to the people on your database as VIP Members and then run events where they are invited solely because they are a VIP Member.
If not, then you should! They're a really great way to make money for your restaurant. All you have to do is promote them on your website, in your bill-folds, in your restaurant; just let people know that you sell gift certificates.
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