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Become A Regular's Destination By Holding Sports Nights
Howard Tinker • February 5, 2015
Do you run Sports Nights as part of your Marketing?
How to make more profit by holding Sports Nights?
I work with several restaurants that use sports themes as a way of getting customers through their doors. If it is likely to work for you I really encourage you to use this marketing strategy. I have clients that have promoted the Olympics, the World Cup, Rugby League World Cup, Rugby Union World Cup, the State of Origin, you name it, they promoted it. The State of Origin on its own has been incredibly successful for one of my clients who promotes it every single year and his restaurant is absolutely packed out when this event happens.Normally, it would have been a quiet night as everybody would be at home watching this sporting event. He's turned it into an event that people will come out especially to go to his restaurant.Think about of what kind of sports can you promote in your restaurant, can you get video screens up there and what will fit with your niche, with your Unique Selling Proposition (USP). Then email to your list and get people to come along, not just only because of the sporting event but also because they want to dine at your restaurant. This is a great way of engaging people.
Take aways:
- This is a NEW and REPEAT business strategy.
- What sports fit with your theme?
- Decide on what to promote.
- Organise marketing pieces.
- Organise video screens and sound.
- Market with interesting offer or menu to your database.
Want to know more about marketing your restaurant? Book in for a quick, no-obligation chat with Howard by clicking the button below.
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We work with a restaurant that also has a bar/pub attached and they are a real sports bar and this is what they became known for and they chose the sport AFL in Sydney, which as you probably know, Sydney is not the home of AFL, that would be Melbourne.
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