Restaurant Marketing Blog

18

November

Opening Up Email

Reopening? Here’s what to say in your emails announcing you are reopening.

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08

November

Four Tips For Opening Up

One of the great things about opening up, which New South Wales is starting to do, is that you are going to get hit by a landslide of people that want to come out to dine.

You could well be overwhelmed by the amount of people that want to come into your place. So I thought what would be great is to give you a few quick tips on how to make the most of this…

First things first, I think you should keep things simple.

Make sure that you’ve got a very

03

November

Stella’s Community Social Media Posts

I know that social media posting and marketing can be confusing. Many times it’s because people don’t think, “What am I trying to achieve by posting this picture… or this series of pictures… or this strategy? And when I use the word “Strategy”, often people don’t even think of it as a strategy. They just think, Oh my God, I’ve got to get something on Facebook or Instagram or whatever.

So I want to share with you the posts and the strategy of one of the people that I follow.  She’s

09

September

Five Types Of Posts

Today I want to talk a little bit about social media posting. Many people get confused about what to post.  The biggest issue for me is knowing whether what is posted generates sales or just engagement.  Engagement is ok – but it doesn’t pay the bills and give you income – only sales will do that.

So we have found that the five different categories of posts definitely do both – they create engagement and sales.

As well as having Restaurant Profits, our marketing business, we also do something for our clients

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17

August

Staffing and Values

Recently I spent a few weeks on the road in NSW and Queensland sampling lots of different restaurants, cafes and bars to get a good idea about what’s going on in the industry.  I wanted to understand what people are being challenged with beyond covid.

One of the things that I noticed was that there is a definite shortage of staff.  And I know I’m preaching to the choir here. But I learned that the Queensland government are going to release a grant of $1,500, to anybody that will go to

25

July

The Little Things

I recently visited two really great restaurants that are having different levels of success and to my mind this is why…  By the way, both restaurants have previously been awarded hats, but currently neither restaurant is hatted.

After we had dined, we reflected on what had been good about each restaurant? And what could they do differently?

One of the restaurants was just amazing. We had a wonderful time there, the food was great, the service was great, the wine list was incredible. Everything worked really well. From my opinion that restaurant

19

July

What To Do When You’re in Lockdown

We are in lockdown again. I’ve started to see some angry comments from restaurant owners about what it’s doing to their businesses.  I totally understand the anger and frustration. But honestly, that’s not going to do any good. If you just keep feeling those feelings and venting.  What you have to do is push those feelings aside and say to yourself, “how can I make this time work for me”?

The number one thing that you can do is work on your business.

When I have spoken to people about this previously

05

July

How Acting Like A Top NRL Club (The Roosters) Can Transform Your Restaurant… (Yes seriously).

What you probably don’t know about me is that I am a big rugby league fan. I’ve supported rugby league since I was a kid, my dad used to play, he was also a manager, a coach and a referee. And so it’s actually in my blood to love rugby league.

Since I moved to Australia, gosh, about 25 years ago, I’ve been a Sydney Roosters supporter.  The reason I tell you this (and what I want to talk to you about today) is how they have developed a culture where

03

May

The Three Favourite Days

If we were to hold a pop quiz amongst restaurant owners, and the question was; “Name the three most favorite days for people dining out in Australia”.  Most people would say, St Valentine’s Day, Mother’s Day and maybe Melbourne Cup, or Father’s Day.  And the answer would be wrong.

The days that people love to dine out are:

Their birthday, or their partner’s birthday.Their wedding anniversary.And other significant events.

The reason that we remember these dates is that they’re laden with emotion, they mean something to someone, if I say to you, “What

25

April

Make more money now with these menu marketing tips.

We’re in March, and it’s the end of the job keeper and job seeker support from the government. So things are going to change. So what I’m focusing on this month is how can you still make money and attract people in when everything’s changing in the economy once again.

One of the fast ways to do it is to do some menu marketing. And what I’m gonna do is give you five tips that you can use straight away to make sure that people actually spend more money with you.