Is your Signage a Head Turner?


Does your signage attract people passing by?

It’s a great question. It might be very trendy, it might be very well graphically designed but does it actually attract people?

I have seen restaurants where the name is outside, but there is nothing else to tell people what it is other than the name. If you are so well known and you're a destination restaurant, good for you. But if that’s not the case, you need to give people a bit more information.

I have been looking for restaurants at times and can’t find them, even when looking directly at the building from across the street. Reason being, their signage is around the corner, of all things!

So make sure that your restaurant's signage is visible - loud and proud, it's out there, it tells people that you are a restaurant. Obviously it's got your name on it but it also needs to have the word "Restaurant".

For your smaller signage by the door, make sure that you have:

  • Opening times
  • Website
  • Phone Number

These are very important things that often get overlooked. Make sure your signage attracts people.

Take aways:

  • This is a NEW BUSINESS strategy
  • Does it attract people passing by?
  • Does it say “Restaurant”
  • Is it easy to read?
  • Is it lit for night time?
  • Make sure that your contact details and opening hours are listed.